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The Branding Process: How It’s Done?

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Case Studies
Design
Start Up Tips
Branding Process: How it's done?

Branding has a full impact on how your potential clients will see your product and the company. Quality one makes your brand’s name memorable and associated with a positive reaction. According to Weber Shandwick’s study, 40% of customers amazed to have found that they like a product made by a company they are not fond of, have stopped buying that product. Reputation and the image of your company determines its future and success. In order to gain the right kind,…

What is a Brand Book?

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Design
Start Up Tips
What is a Brand Book?

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail…

New Product Design

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Design
Learn all about New Product Design

Have you ever thought about something and then planned it out completely? I bet you didn’t because an idea is something that comes to our mind surprisingly. You played with your imagination and it suddenly appeared. Firstly it seems rather bizarre to design just a „simple thought”. Because it doesn’t seem like enough to start designing. But if you already have an idea then bringing it to life is called the new product design process. The real fun starts here,…

Communication in the Product Design Process

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Case Studies
Design
Project Management
Start Up Tips
Communication in the Product Design Process

From an idea to the finalization, the product design process takes a few steps. Guaranteed to guide you through them towards the success, the most important factor is excellent communication. The steps in finalizing the product are: analyzing your business to suit the design, creating prototypes for you, letting you view them and have an effect on them to construct the product completely fitting for you, developing it and launching. Design is created after the client have expressed their vision….

What a UX Designer does?

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Design
What does UI mean and how is it different from UX?

User Experience designers became really attractive and desirable specialists lately due to changes in the IT industry. Modern apps and systems need to be simple and friendly to all kinds of users as the “user-centered design” is now a leading philosophy followed by both big and small entrepreneurs. But what UX designers actually do? What are they responsible for? What does it take to become one? At first, we need to understand what User Experience is. What is User Experience?…

What does UI mean and how is it different from UX?

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Design
What does UI mean and how is it different from UX?

UI stands for User Interface. It can be described as the visual element of the computer operating system or application. It allows users to command the software and determines how the operated machine displays feedback information for the users. Well designed and constructed User Interface allows users to operate computer efficiently and with relative ease. There are 3 main types of User Interface Designs: Command Language Input This design requires the user to know and be familiar with specific commands…