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Do you think quantity is more important than quality? Think again. – StartUp’s guide to qualitative market research.

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Design
Start Up Tips

By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…

What Is the React.js Framework? When and Why Should I Use React.js in My Project?

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Development

Over the last few years, React has established a strong position as one of the best and the most popular frameworks. In fact, it has more downloads now than Angular. Even though it’s been on the market for just a few years, there are millions of developers and companies around the world who use and love this JavaScript framework. Why is that and how you can use React.js in your projects? Let’s dive in! What is React.js? React is a…

How to estimate the cost of building your mobile app?

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Start Up Tips
Main image for the article about how to estimate the cost of building a mobile app.

There wasn’t a single client of ours that didn’t ask the big question. “How much will it cost?”. It’s understandable, because time and money are the most crucial resources for every business. Especially for a StartUp at an early stage with no product built. But building an app is a complex process, so you must know that estimating the development costs accurately is nearly impossible. But somehow, it has to be done. Although it’s not easy, here’s what goes into…

Why are illustrations so important for your digital product and business?

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Design
Start Up Tips

Every digital product has two sides to it – the one users can’t see, so the backend, the logic and code behind the product, and the side which users can see, the frontend and the design. Besides the actual product there’s also your marketing, branding and content. All of those should be cohesive and convey the same message and feeling. Illustrations are a great way to achieve that and much more. So, why are illustrations so important and how they…

How to find a design agency which will help brining your UX to the next level?

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Design
Start Up Tips
How to find a design agency which will help brining your UX to the next level?

We have touched on this previously but it is something really worth remembering at all times – whether you want to improve an existing product or create a new one. Without great design even the best product is destined to fail. And there’s a lot that goes into the design. That’s why most of the freelancers won’t be able to handle it. It’s best to partner with an agency. But how to find the right one? Why should you choose…

Performance Measures in Software Development

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Development
Performance Measures in Software Development

As you already know the software development process is really complex. Because of that it is likely that dozens of mistakes might occur during the process of bringing an idea to life connected with business value. To prevent any possible losses, there are many  performance measures to help you track how effective and efficient is your team and where there’s room for improvement.  Usually, there are a few different measures, because just one might not be enough to do the job…

Project Management Challenges

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Project Management
Project Management Challanges

Finalizing a project successfuly takes a great set of skills from all of the participants. The foundation of that is well done project management. Without it, your project will not go anywhere. To avoid failure, every aspect like: risk, cost, schedule or team work has to be taken into consideration. If project gets planned and managed well, you will most likely end up being proud of your completed product. However, not everything can be expected, and sometimes team runs into…

What is a Brand Book?

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Design
What is a Brand Book?

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail…

Who is a Software Architect?

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Development
Who is a Software Architect?

We are going to dive deeper into the topic of the software development team. To be more specific we will focus on software architect. As you could read in our previous article, a software architect is an expert belonging to software builders. He is responsible for conveying the technical data of the software to developers. So he is the bond between the product owner and his team. But what kind of responsibilities are an everyday reality if you want to became…

New Product Design

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Design
New Product Design

Have you ever thought about something and then planned it out completely? I bet you didn’t because an idea is something that comes to our mind surprisingly. You played with your imagination and it suddenly appeared. Firstly it seems rather bizarre to design just a „simple thought”. Because it doesn’t seem like enough to start designing. But if you already have an idea then bringing it to life is called the new product design process. The real fun starts here,…