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Do you think quantity is more important than quality? Think again. – StartUp’s guide to qualitative market research.

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Design
Start Up Tips

By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…

How to estimate the cost of building your mobile app?

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Start Up Tips
Main image for the article about how to estimate the cost of building a mobile app.

There wasn’t a single client of ours that didn’t ask the big question. “How much will it cost?”. It’s understandable, because time and money are the most crucial resources for every business. Especially for a StartUp at an early stage with no product built. But building an app is a complex process, so you must know that estimating the development costs accurately is nearly impossible. But somehow, it has to be done. Although it’s not easy, here’s what goes into…

Why are illustrations so important for your digital product and business?

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Design
Start Up Tips

Every digital product has two sides to it – the one users can’t see, so the backend, the logic and code behind the product, and the side which users can see, the frontend and the design. Besides the actual product there’s also your marketing, branding and content. All of those should be cohesive and convey the same message and feeling. Illustrations are a great way to achieve that and much more. So, why are illustrations so important and how they…

How to find a design agency which will help brining your UX to the next level?

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Design
Start Up Tips
How to find a design agency which will help brining your UX to the next level?

We have touched on this previously but it is something really worth remembering at all times – whether you want to improve an existing product or create a new one. Without great design even the best product is destined to fail. And there’s a lot that goes into the design. That’s why most of the freelancers won’t be able to handle it. It’s best to partner with an agency. But how to find the right one? Why should you choose…

How a Product Design Sprint will help your team launch a product that users will love

Design
Start Up Tips

Launching a digital product is a long and challenging process full of uncertainty when it comes to product outcome and user reactions. What if I will tell you there is a faster, easier and more pleasant way to release your product and predict its outcome and the results. It’s called Product Design Sprint, and it’s can provide a dose of certainty when it comes to building your digital product. So what is Product Design Sprint? It is a series of…

Agile Project Management For Dummies – Best Practices and Tips!

Project Management
Start Up Tips
Agile Project Management

We have recently published a post about the introduction to project management process to help you understand how your idea turns into an actual product. It was mentioned there that we like to use the agile methodology while managing our projects. So, what is agile methodology and what agile project management is about? First, let’s start with defining what is agile. Agile project management for dummies. What is Agile? Agile is a project management methodology. Although the concept was somehow known earlier,…

What are Digital Products?

Development
Start Up Tips
What are Digital Products?

In three years health and fitness apps had their usage grow by 330%. The popularity of digital products hands out a lot of market opportunities. Digital products, just as physical ones, provide people, your customers and you, a value. This value can be different depending on the product form and how socially or personally crucial it is for the user to own that product. As of now, people tend to put physical goods before the digital products, however, nowadays, many types…

Communication in the Product Design Process

Case Studies
Design
Project Management
Start Up Tips
Communication in the Product Design Process

From an idea to the finalization, the product design process takes a few steps. Guaranteed to guide you through them towards the success, the most important factor is excellent communication. The steps in finalizing the product are: analyzing your business to suit the design, creating prototypes for you, letting you view them and have an effect on them to construct the product completely fitting for you, developing it and launching. Design is created after the client have expressed their vision….