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Unpacking Reverb’s UI Redesign: Insights from an A/B Test

Case Studies
Design
Insight
Start Up Tips

In the fast-paced world of digital platforms, UI redesigns play a crucial role in improving user experience and staying competitive. Recently, Reverb.com  embarked on a sweeping stylistic redesign that caught our attention, prompting us to examine the insights it offers. Let’s dive into the key changes and their potential impact on user engagement. Removed Borders One of the notable changes in the A/B test was the removal of borders on various components across the page. For instance, product photos and…

Exploring UI Changes: Insights from Booking.com’s A/B Test

Design
Development
Insight
Start Up Tips

In the rapidly evolving field of web design and user experience, analyzing A/B tests like the recent one from Booking.com can provide valuable lessons. They modified their homepage to better highlight their deals pages, but the results weren’t quite what they expected. However, the process and outcomes offer useful insights. Headline Adjustment: The Impact of Words One of the biggest changes was the new headline: “The great getaway, your way.” They wanted to make the site feel more personal, but…

Exploring the “INVO Marketplace Trendbook 2024”

Design
Development
Insight
Start Up Tips

As 2024 progresses, the e-commerce world is bursting with innovation and growth. The shift from traditional to digital commerce is opening up new opportunities and challenges for businesses globally. Understanding and adapting to these changes is crucial for any business looking to succeed in the digital marketplace. Understanding the Digital Marketplace This comprehensive Ebook acts as a guide through the fast-changing B2B digital landscape. It draws on examples from successful companies like Amazon and Etsy and offers detailed insights into…

Unlocking E-commerce Success with “Boosting Sales with A/B Testing”

Design
Start Up Tips

In the fast-paced world of e-commerce, staying ahead means mastering the best digital marketing strategies. Our latest Ebook, “Boosting Sales with A/B Testing: A Practical Guide for E-commerce Websites,” dives deep into how A/B testing can dramatically improve online shopping experiences and boost sales. Understanding the Ebook This guide makes A/B testing easy to understand for everyone—business owners, marketers, and web developers. It thoroughly explains what A/B testing is and shows you how to use it to improve every part…

Marketplace Masterclass #3: A Guide To Scaling, Growing & Maintaining Your Marketplace

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Start Up Tips
Marketplace Masterclass #3: A Guide To Scaling, Growing & Maintaining Your Marketplace

Welcome to the Marketplace Masterclass. In this three part series I will tell you all about creating a marketplace business model, designing and developing a marketplace as well as scaling and marketing it. You will learn what are the different types of marketplaces with real-life examples and how to build your product to succeed. All Articles In This Series: How Do Marketplaces Like Etsy And Fiverr Make Money? How To Design & Develop A Marketplace? A Guide To Scaling, Growing &…

Marketplace Masterclass #1: How Do Marketplaces Like Etsy And Fiverr Make Money?

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Start Up Tips
Marketplace Masterclass #1: How Do Marketplaces Like Etsy And Fiverr Make Money?

Welcome to the Marketplace Masterclass. In this three part series I will tell you all about creating a marketplace business model, designing and developing a marketplace as well as scaling and marketing it. You will learn what are the different types of marketplaces with real-life examples and how to build your product to succeed. All Articles In This Series: How Do Marketplaces Like Etsy And Fiverr Make Money? How To Design & Develop A Marketplace? A Guide To Scaling, Growing &…

Critical Mobile Development Mistakes To Avoid

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Development
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Critical Mobile App Development Mistakes To Avoid

Developing an app is not an easy task. Even if you have a team of experts on board, mistakes will likely happen. However, some mistakes are more critical than others can determine whether your digital business achieves success. In this article we’ll go over the most common app development mistakes as well as tips on how to avoid them. 1.Not Properly Researching The Users’ Needs Mobile app development is no different than any other kind of development in that the…

Designers’ Must Have Skills That You Need For Your Team

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Design
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Essential graphic design skills all design jobs require

Whether you’re looking to build an in-house team, want to outsource or hire an outside contractor to create your digital product design – you will need to check their skills and determine whether those graphic designers are the right fit for your project. Here’s which graphic design skills as well as soft skills to look out for: 1. Design Software The first crucial thing that your designers need to know is various different design software. Depending on the type of…

Best Research Tools To Use In 2021

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Best Research Tools To Use In 2021

Research is a crucial part of every project. It’s the best way to avoid costly mistakes and create a product that’s guaranteed to be loved by the target audience. Thankfully, there’s lots of useful tools out there that you can use to make research easier. Here’s our top picks for research tools in 2021: 1. Bit.AI Bit AI is a great tool for collaborating on research with your team. It’s essentially like a Google Docs, but specifically made for research….

Should You Start Using IT Outsourcing In 2021?

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Development
Project Management
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Should You Start Using IT Outsourcing In 2021?

Information technology or IT, has come a long way. In the past, when you needed something done, you had to hire development staff, onboard them and manage them yourself. However, for quite a long time now, it is no longer the norm. Most companies use IT outsourcing service providers to take some tasks and responsibility off of their shoulders. If you aren’t yet using outsourcing, here’s why you should take advantage of it in 2021: What Is IT Outsourcing? Before…