Creating a product is a very complex process. However, there’s no point I starting the design and development works without validating your idea. It’s the very first step for every new product idea. Without proper validation you risk wasting time, materials and money on a product that doesn’t stand a chance on the market. Building a prototype is one of the best ways to validate your product idea and the first step to creating a product that users will love….

The design thinking process is actually just a result of focusing on the target user. And that’s something each person within every company should be doing. Design Thinking consists of five steps you should follow every time you’re working on a product-related issue. However, it’s more of a repeating cycle rather than a fixed-time thing. You’ll understand what I mean after I break down those five stages: 1. Empathize The first step is to understand your user. Try to fit…

When it comes to pushing out a product to market, research and usability testing raises your chances of success. We have already covered a lot of different research and testing topics, but this time we wanted to focus on one of the easiest research methods – desk research. What is it and how you can do it? What Is Desk Research? There’s two types of research – primary and secondary. Primary research is when you actually go out and get…

Whether you’re a designer or not, there’s some great advice that can be taken away from design principles. Even if you work in marketing or sales or project management, you should be aware of how your customers perceive your communications. Because focusing on the user is the key to success. Visual Principles When it comes to design, there’s two main “focus groups” – UI and UX. UI (or User Interface) focuses more on the visual side of things, while UX…

When it comes to creating a digital product, testing and validating your ideas is one of the most important things you can do. You can imagine how many startups failed because they didn’t invest enough time and effort into research. More often than not, without proper research, the idea doesn’t sufficiently respond to the market’s needs. So, what can you do about it? What are some testing and validating methods you can use to increase your chances of success? Let’s…