Every company has their unique set of goals and objectives. But it’s very important to constantly reevaluate your results and make sure you’re on track to achieving what you set out to do. Of course, there’s many elements that factor into a business’s success and great User Experience (UX) is one of them. How can UX impact your business goals and help you fulfill your long-term strategy? Setting Business Goals And Objectives Our Strategic Thinking Series has already touched on…

Creating a product is a very complex process. However, there’s no point I starting the design and development works without validating your idea. It’s the very first step for every new product idea. Without proper validation you risk wasting time, materials and money on a product that doesn’t stand a chance on the market. Building a prototype is one of the best ways to validate your product idea and the first step to creating a product that users will love….

The design thinking process is actually just a result of focusing on the target user. And that’s something each person within every company should be doing. Design Thinking consists of five steps you should follow every time you’re working on a product-related issue. However, it’s more of a repeating cycle rather than a fixed-time thing. You’ll understand what I mean after I break down those five stages: 1. Empathize The first step is to understand your user. Try to fit…

When it comes to pushing out a product to market, research and usability testing raises your chances of success. We have already covered a lot of different research and testing topics, but this time we wanted to focus on one of the easiest research methods – desk research. What is it and how you can do it? What Is Desk Research? There’s two types of research – primary and secondary. Primary research is when you actually go out and get…

Whether you’re a designer or not, there’s some great advice that can be taken away from design principles. Even if you work in marketing or sales or project management, you should be aware of how your customers perceive your communications. Because focusing on the user is the key to success. Visual Principles When it comes to design, there’s two main “focus groups” – UI and UX. UI (or User Interface) focuses more on the visual side of things, while UX…