When it comes to creating a digital product, testing and validating your ideas is one of the most important things you can do. You can imagine how many startups failed because they didn’t invest enough time and effort into research. More often than not, without proper research, the idea doesn’t sufficiently respond to the market’s needs. So, what can you do about it? What are some testing and validating methods you can use to increase your chances of success? Let’s…

Two years ago, 5G was an exciting concept. Today, it is our near future. But something so technologically advanced is bound to change a lot about our everyday lives. From the way we communicate through the way we interact with products and businesses to the way we do things. Just think how much has changed when the Walkman first came out. Then the first iPod and iPhone. The first laptop. All of these advancements have led us to where we…

Each partnership and each project begin with a phase of us getting to know each other. What are your needs, your expectations, your goals? You learn all about our team, our processes and tools. With that said, this phase can be extremely inefficient without a good foundation. Before you even meet us, it’s likely that you will send us a brief. But in order for us to fully understand what you need, it needs to be a carefully crafted brief….

If you’ve ever wondered how should you do something, which design is better or which email is better, then this article is for you. I’m going to tell you all about A/B testing, how to do it and how to ensure it’s successful. But first, why should you consider doing A/B tests? Are You Missing Out? There’s a lot of benefits to A/B testing. It provides great insights into how to attract more people onto your website, how to better…