Two years ago, 5G was an exciting concept. Today, it is our near future. But something so technologically advanced is bound to change a lot about our everyday lives. From the way we communicate through the way we interact with products and businesses to the way we do things. Just think how much has changed when the Walkman first came out. Then the first iPod and iPhone. The first laptop. All of these advancements have led us to where we…

Each partnership and each project begin with a phase of us getting to know each other. What are your needs, your expectations, your goals? You learn all about our team, our processes and tools. With that said, this phase can be extremely inefficient without a good foundation. Before you even meet us, it’s likely that you will send us a brief. But in order for us to fully understand what you need, it needs to be a carefully crafted brief….

If you’ve ever wondered how should you do something, which design is better or which email is better, then this article is for you. I’m going to tell you all about A/B testing, how to do it and how to ensure it’s successful. But first, why should you consider doing A/B tests? Are You Missing Out? There’s a lot of benefits to A/B testing. It provides great insights into how to attract more people onto your website, how to better…

By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…