Branding Process: How it's done?

The Branding Process: How it is Done?

Branding has a full impact on how your potential clients will see your product and the company. Quality one makes your brand’s name memorable and associated with a positive reaction. According to Weber Shandwick’s study, 40% of customers amazed to have found that they like a product made by a company they are not fond of, have stopped buying that product. Reputation and the image of your company determines its future and success. In order to gain the right kind, the branding process comes in handy. Brand is the character...

What is a Brand Book?

What is a Brand Book?

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail of design has an effect on the viewer, it is...

New Product Design

New Product Design

Have you ever thought about something and then planned it out completely? I bet you didn’t because an idea is something that comes to our mind surprisingly. You played with your imagination and it suddenly appeared. Firstly it seems rather bizarre to design just a „simple thought”. Because it doesn't seem like enough to start designing. But if you already have an idea then bringing it to life is called the new product design process. The real fun starts here, and remember - just an idea is actually more than...

Communication in the Product Design Process

Communication in the Product Design Process

From an idea to the finalization, the product design process takes a few steps. Guaranteed to guide you through them towards the success, the most important factor is excellent communication. The steps in finalizing the product are: analyzing your business to suit the design, creating prototypes for you, letting you view them and have an effect on them to construct the product completely fitting for you, developing it and launching. Design is created after the client have expressed their vision. Wheter or not it comes true depends on how well...

What a UX Designer does?

What a UX Designer does?

User Experience designers became really attractive and desirable specialists lately due to changes in the IT industry. Modern apps and systems need to be simple and friendly to all kinds of users as the “user-centered design” is now a leading philosophy followed by both big and small entrepreneurs. But what UX designers actually do? What are they responsible for? What does it take to become one? At first, we need to understand what User Experience is. What is User Experience? User Experience is a broad concept — it refers to...

What does UI mean and how is it different from UX?

What does UI mean and how is it different from UX?

UI stands for User Interface. It can be described as the visual element of the computer operating system or application. It allows users to command the software and determines how the operated machine displays feedback information for the users. Well designed and constructed User Interface allows users to operate computer efficiently and with relative ease. There are 3 main types of User Interface Designs: Command Language Input This design requires the user to know and be familiar with specific commands and instructions to operate the software. Menu Type This one...

Featured image for the post "Website Redesign Frequency".

Website Redesign Frequency: How Often Should You Redesign Your Website?

Let me start by saying this - if you think you should redesign your website, chances are it might be a good idea. But there is no good answer when it comes to the right frequency of doing so. It depends on your business, your needs and your growth. Some decide to do it more frequently than others. And it is perfectly fine. Find out below how to determine the right time to redesign your website. Why Should You Redesign Your Website? Before you decide when, you should know why...

Featured image for the post about golden ratio in web design.

Golden Ratio in Web Design

Why do we find certain designs better, more appealing? The answer lies in math. The golden ratio is something we frequently find in nature and many over the years used it in their designs. What is it exactly, why do we find it visually pleasing and how using the golden ratio in web design can make your designs better? What is Golden Ratio? You might have heard about golden ratio under many names - the divine proportion, the golden mean. Simply put, the ratio is actually a number. A golden number....