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The Best Research Methods For Start Ups

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Design
Start Up Tips
The Best Research Methods For Start Ups

When it comes to creating a digital product, testing and validating your ideas is one of the most important things you can do. You can imagine how many startups failed because they didn’t invest enough time and effort into research. More often than not, without proper research, the idea doesn’t sufficiently respond to the market’s needs. So, what can you do about it? What are some testing and validating methods you can use to increase your chances of success? Let’s…

Keep Calm & Use Calm Technology

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Design
Development
calm technology ui ux

As we develop and evolve, new challenges arise. We come up with new solutions everyday to tackle those issues. Not so long ago, technology wasn’t so popular, and very few people could afford the latest devices. Currently, almost every person on the planet is surrounded by various devices that attract our attention, encouraging us to interact with them by offering limitless possibilities. Why do some technologies frustrate us and some make us feel happy? The key difference is in how they engage…

Starbucks Rewards Mobile App Redesign

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Case Studies
Design
Screens from our redesigned Starbucks rewards app.

As coffee lovers, here at INVO, we decided to reimagine one of our favourite apps. Since we can’t really use it in quarantine, it’s nice to at least look at it. In all seriousness, reward programs are one of the best ways to gain loyalty among your users. So they should have the best possible experience. We took the existing mobile app, broke it apart and put it back together to create a new, state-of-the-art mobile app that would make you…

Creative Thinking As A Structured Process

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Design
Project Management
Start Up Tips
Improve your creativity skills with this article about Creative Thinking As A Structured Process.

Creativity is a widely valued skill. I call it a skill, not a trait, because it is something that you can work on. Something you can develop. Most people think about creativity and being creative is all about that one lightbulb moment. When it strikes you and you come up with the best idea. But the truth is, creativity doesn’t work like that. I would like to show you how creativity works, what a creative thinking process looks like and…

How Will 5G Impact The Way We Design Digital Products?

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Design
Start Up Tips
How Will The 5G Mobile Network Change The Way We Design Products?

Two years ago, 5G was an exciting concept. Today, it is our near future. But something so technologically advanced is bound to change a lot about our everyday lives. From the way we communicate through the way we interact with products and businesses to the way we do things. Just think how much has changed when the Walkman first came out. Then the first iPod and iPhone. The first laptop. All of these advancements have led us to where we…

Homely Smart Home App Case Study

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Case Studies
Design
Multiple screens of the homely smart home app.

As the world progresses and each sector becomes more and more digital, we can utilize new technologies to help us manage our everyday lives. That’s why we wanted to create something smart for today’s smart homes. Homely is our concept smart home app for managing your home. Our Process Even though, the app is a concept project, we always follow our processes. Here’s all the stages we go through to create a brand new design. We begin with research and…

How To Write A Design Brief For A UX Design Agency?

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Design
Start Up Tips
How to write a design brief for a ux design agency?

Each partnership and each project begin with a phase of us getting to know each other. What are your needs, your expectations, your goals? You learn all about our team, our processes and tools. With that said, this phase can be extremely inefficient without a good foundation. Before you even meet us, it’s likely that you will send us a brief. But in order for us to fully understand what you need, it needs to be a carefully crafted brief….

How To Do A/B Testing Successfully?

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Design
Start Up Tips
How to do A/B testing successfully?

If you’ve ever wondered how should you do something, which design is better or which email is better, then this article is for you. I’m going to tell you all about A/B testing, how to do it and how to ensure it’s successful. But first, why should you consider doing A/B tests? Are You Missing Out? There’s a lot of benefits to A/B testing. It provides great insights into how to attract more people onto your website, how to better…

LOJO Mobile App Case Study

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Case Studies
Design
Title image for the case study of a job finder app

Looking for a job can be extremely hard, especially in the IT industry. We wanted to take a closer look at the job market and design an app that would match the users’ needs. As designers, we need our workplace to fit certain criteria. Because design work is a creative process, each one of us has their very own preferences and it’s hard to find an employer that suits us. So, for this concept project, we focused on the designers’ job…

Sneak eCommerce App Case Study

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Case Studies
Design
An image showing example screens from a concept eCommerce app by the INVO team.

In our free time, we like to engage in creating some concept projects to get to know other markets and their user environments. This time, we took on the sneakers world which has grown significantly during the last few years. We decided to design Sneak – an eCommerce app which would bring the users a simple, smooth experience in the process of getting their hands on all the freshest drops. Project Timeline As a concept project, it took us less…