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How To Write A Design Brief For A UX Design Agency?

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Design
Start Up Tips
How to write a design brief for a ux design agency?

Each partnership and each project begin with a phase of us getting to know each other. What are your needs, your expectations, your goals? You learn all about our team, our processes and tools. With that said, this phase can be extremely inefficient without a good foundation. Before you even meet us, it’s likely that you will send us a brief. But in order for us to fully understand what you need, it needs to be a carefully crafted brief….

CircleK Mobile App Case Study

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Case Studies
Design
Development

We’d like to show you, step by step, how our team built the CircleK app. A total of 30 specialists were involved in the project, including Backend and Frontend Developers, Testers, Analysts and Designers working onsite in the client’s office or remotely to create an entirely new mobile app that would completely redefined users’ experience on the CircleK gas stations. Our Role Our team took care of each stage of the project, including development and launch. We carefully choose people…

How To Do A/B Testing Successfully?

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Design
Start Up Tips

If you’ve ever wondered how should you do something, which design is better or which email is better, then this article is for you. I’m going to tell you all about A/B testing, how to do it and how to ensure it’s successful. But first, why should you consider doing A/B tests? Are You Missing Out? There’s a lot of benefits to A/B testing. It provides great insights into how to attract more people onto your website, how to better…

LOJO Mobile App Case Study

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Case Studies
Design
Title image for the case study of a job finder app

Looking for a job can be extremely hard, especially in the IT industry. We wanted to take a closer look at the job market and design an app that would match the users’ needs. As designers, we need our workplace to fit certain criteria. Because design work is a creative process, each one of us has their very own preferences and it’s hard to find an employer that suits us. So, for this concept project, we focused on the designers’ job…

Sneak eCommerce App Case Study

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Case Studies
Design
An image showing example screens from a concept eCommerce app by the INVO team.

In our free time, we like to engage in creating some concept projects to get to know other markets and their user environments. This time, we took on the sneakers world which has grown significantly during the last few years. We decided to design Sneak – an eCommerce app which would bring the users a simple, smooth experience in the process of getting their hands on all the freshest drops. Project Timeline As a concept project, it took us less…

Do You Think Quantity Is More Important Than Quality? Think Again. – StartUp’s Guide to Qualitative Market Research.

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Design
Start Up Tips

By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…

Why Are Illustrations So Important For Your Digital Product And Business?

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Design
Start Up Tips

Every digital product has two sides to it – the one users can’t see, so the backend, the logic and code behind the product, and the side which users can see, the frontend and the design. Besides the actual product there’s also your marketing, branding and content. All of those should be cohesive and convey the same message and feeling. Illustrations are a great way to achieve that and much more. So, why are illustrations so important and how they…

How to Find a Design Agency Which Will Help Brining Your UX to the Next Level?

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Design
Start Up Tips
How to find a design agency which will help brining your UX to the next level?

We have touched on this previously but it is something really worth remembering at all times – whether you want to improve an existing product or create a new one. Without great design even the best product is destined to fail. And there’s a lot that goes into the design. That’s why most of the freelancers won’t be able to handle it. It’s best to partner with an agency. But how to find the right one? Why should you choose…

How a Product Design Sprint Will Help Your Team Launch a Product That Users Will Love?

Design
Start Up Tips

Launching a digital product is a long and challenging process full of uncertainty when it comes to product outcome and user reactions. What if I will tell you there is a faster, easier and more pleasant way to release your product and predict its outcome and the results. It’s called Product Design Sprint, and it’s can provide a dose of certainty when it comes to building your digital product. So what is Product Design Sprint? It is a series of…

How Bad Graphic Design Can Impact Your Conversion Rates?

Design

Even though you might have the best products in the universe, the best customer service, the fastest shipping – it all might go to waste without great design. Both UI (User Interface) design and UX (User Experience) design matter when it comes to increasing your conversion rates or at least not making them lower. Despite being at the top of Google search results page but without proper graphics and design, potential customers will just click off your eCommerce shop in…