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Why Some Apps Don’t Look As Good As Their Design In Real Life?

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Design
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Why Some Apps Don't Look As Good As Their Design In Real Life?

We have witnessed countless times that the actual app doesn’t look like its design. You may have also experienced this. Just take a look at a difference between the App Store pictures and the downloaded app. It’s also a major concern for many businesses when working with a software development agency. They need to make sure that they can accurately execute the created design. Today, we’re going to dive into how does it happen that some apps don’t match up…

Top 5 Design Trends For 2020 According To A UI/UX Designer

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Design
Top 5 Design Trends For 2020

When it comes to design, it’s always changing. 2020 has been a wild ride for the entire world and there’s a lot that’s changed. The world has boosted its digital transformation in a very short amount of time and it has impacted how designers approach social media creatives, brands’ identification and digital products. What are some of the top design trends our team noticed in 2020? 1. Monochrome Designs In 2019, we loved using very few colors. In 2020, we’re…

What Is Desk Research And How To Do It?

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Design
Start Up Tips
What Is Desk Research And How To Do It?

When it comes to pushing out a product to market, research and usability testing raises your chances of success. We have already covered a lot of different research and testing topics, but this time we wanted to focus on one of the easiest research methods – desk research. What is it and how you can do it? What Is Desk Research? There’s two types of research – primary and secondary. Primary research is when you actually go out and get…

Product Design Principles Everyone Should Know

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Design
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Product Design Principles Everyone Should Know

Whether you’re a designer or not, there’s some great advice that can be taken away from design principles. Even if you work in marketing or sales or project management, you should be aware of how your customers perceive your communications. Because focusing on the user is the key to success. Visual Principles When it comes to design, there’s two main “focus groups” – UI and UX. UI (or User Interface) focuses more on the visual side of things, while UX…

How To Use The User Persona Canvas?

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Project Management
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How to use the user persona canvas?

In our  “How To Use UX Techniques For Your Product’s Success” eBook, you will find free downloadable UX canvases and detailed descriptions on how to use them, even if you’re not a designer. In this article, we’re going to just focus on one of the canvases from the eBook – the User Persona Canvas. If you’d like to get an overview of more canvases like the Context Map or the Value Proposition – download our eBook. WHEN TO USE: When…

The Best Research Methods For Start Ups

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Design
Start Up Tips
The Best Research Methods For Start Ups

When it comes to creating a digital product, testing and validating your ideas is one of the most important things you can do. You can imagine how many startups failed because they didn’t invest enough time and effort into research. More often than not, without proper research, the idea doesn’t sufficiently respond to the market’s needs. So, what can you do about it? What are some testing and validating methods you can use to increase your chances of success? Let’s…

Keep Calm & Use Calm Technology

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Design
Development
calm technology ui ux

As we develop and evolve, new challenges arise. We come up with new solutions everyday to tackle those issues. Not so long ago, technology wasn’t so popular, and very few people could afford the latest devices. Currently, almost every person on the planet is surrounded by various devices that attract our attention, encouraging us to interact with them by offering limitless possibilities. Why do some technologies frustrate us and some make us feel happy? The key difference is in how they engage…

Starbucks Rewards Mobile App Redesign

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Case Studies
Design
Screens from our redesigned Starbucks rewards app.

As coffee lovers, here at INVO, we decided to reimagine one of our favourite apps. Since we can’t really use it in quarantine, it’s nice to at least look at it. In all seriousness, reward programs are one of the best ways to gain loyalty among your users. So they should have the best possible experience. We took the existing mobile app, broke it apart and put it back together to create a new, state-of-the-art mobile app that would make you…

Creative Thinking As A Structured Process

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Improve your creativity skills with this article about Creative Thinking As A Structured Process.

Creativity is a widely valued skill. I call it a skill, not a trait, because it is something that you can work on. Something you can develop. Most people think about creativity and being creative is all about that one lightbulb moment. When it strikes you and you come up with the best idea. But the truth is, creativity doesn’t work like that. I would like to show you how creativity works, what a creative thinking process looks like and…

How Will 5G Impact The Way We Design Digital Products?

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Design
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How Will The 5G Mobile Network Change The Way We Design Products?

Two years ago, 5G was an exciting concept. Today, it is our near future. But something so technologically advanced is bound to change a lot about our everyday lives. From the way we communicate through the way we interact with products and businesses to the way we do things. Just think how much has changed when the Walkman first came out. Then the first iPod and iPhone. The first laptop. All of these advancements have led us to where we…