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How Excellent UX Can Help You Achieve Business Goals

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Design
Start Up Tips
How Excellent UX Can Help You Achieve Business Goals

Every company has their unique set of goals and objectives. But it’s very important to constantly reevaluate your results and make sure you’re on track to achieving what you set out to do. Of course, there’s many elements that factor into a business’s success and great User Experience (UX) is one of them. How can UX impact your business goals and help you fulfill your long-term strategy? Setting Business Goals And Objectives Our Strategic Thinking Series has already touched on…

Here’s What You Need To Know About Branding For Digital Products

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Design
Here's What You Need To Know About Branding For Digital Products

The brand of your digital product stands out immediately when a user looks at your App Store page. Just as we do with people, we tend to judge digital products quickly and based on our first impressions. Those first moments are crucial if you want to grab the users’ attention. So, how can you do that through branding for your digital product? What Is Branding? Branding is a very broad term. Some people think it refers just to the logo…

How To Create A Prototype And Validate Your Idea?

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Design
Start Up Tips
How to make a prototype and test your business idea?

Creating a product is a very complex process. However, there’s no point I starting the design and development works without validating your idea. It’s the very first step for every new product idea. Without proper validation you risk wasting time, materials and money on a product that doesn’t stand a chance on the market. Building a prototype is one of the best ways to validate your product idea and the first step to creating a product that users will love….

Useful Flutter Plugins To Help You Beautify Your App

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Design
Development
Useful Flutter Plugins To Help You Beautify Your Flutter App

When it comes to building Flutter apps, there’s lots of things that designers can’t control. Sure, they do design the screens and interactions but developers also need to be able to bring some life into the app. Being aware of your options and available tools is one of the things that makes you a great developer. So, let’s get into 9 of my personal favorite Flutter plugins: 1. Skeletons (Shimmer) Skeletons are animations which show the screen without any data…

The Design Thinking Process

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Design
Start Up Tips
The Design Thinking Process

The design thinking process is actually just a result of focusing on the target user. And that’s something each person within every company should be doing. Design Thinking consists of five steps you should follow every time you’re working on a product-related issue. However, it’s more of a repeating cycle rather than a fixed-time thing. You’ll understand what I mean after I break down those five stages: 1. Empathize The first step is to understand your user. Try to fit…

Why Some Apps Don’t Look As Good As Their Design In Real Life?

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Design
Development
Why Some Apps Don't Look As Good As Their Design In Real Life?

We have witnessed countless times that the actual app doesn’t look like its design. You may have also experienced this. Just take a look at a difference between the App Store pictures and the downloaded app. It’s also a major concern for many businesses when working with a software development agency. They need to make sure that they can accurately execute the created design. Today, we’re going to dive into how does it happen that some apps don’t match up…

Top 5 Design Trends For 2020 According To A UI/UX Designer

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Design
Top 5 Design Trends For 2020

When it comes to design, it’s always changing. 2020 has been a wild ride for the entire world and there’s a lot that’s changed. The world has boosted its digital transformation in a very short amount of time and it has impacted how designers approach social media creatives, brands’ identification and digital products. What are some of the top design trends our team noticed in 2020? 1. Monochrome Designs In 2019, we loved using very few colors. In 2020, we’re…

What Is Desk Research And How To Do It?

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Design
Start Up Tips
What Is Desk Research And How To Do It?

When it comes to pushing out a product to market, research and usability testing raises your chances of success. We have already covered a lot of different research and testing topics, but this time we wanted to focus on one of the easiest research methods – desk research. What is it and how you can do it? What Is Desk Research? There’s two types of research – primary and secondary. Primary research is when you actually go out and get…

Product Design Principles Everyone Should Know

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Design
Start Up Tips
Product Design Principles Everyone Should Know

Whether you’re a designer or not, there’s some great advice that can be taken away from design principles. Even if you work in marketing or sales or project management, you should be aware of how your customers perceive your communications. Because focusing on the user is the key to success. Visual Principles When it comes to design, there’s two main “focus groups” – UI and UX. UI (or User Interface) focuses more on the visual side of things, while UX…

How To Use The User Persona Canvas?

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Design
Project Management
Start Up Tips
How to use the user persona canvas?

In our  “How To Use UX Techniques For Your Product’s Success” eBook, you will find free downloadable UX canvases and detailed descriptions on how to use them, even if you’re not a designer. In this article, we’re going to just focus on one of the canvases from the eBook – the User Persona Canvas. If you’d like to get an overview of more canvases like the Context Map or the Value Proposition – download our eBook. WHEN TO USE: When…