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How a Product Design Sprint will help your team launch a product that users will love

Design
Start Up Tips

Launching a digital product is a long and challenging process full of uncertainty when it comes to product outcome and user reactions. What if I will tell you there is a faster, easier and more pleasant way to release your product and predict its outcome and the results. It’s called Product Design Sprint, and it’s can provide a dose of certainty when it comes to building your digital product. So what is Product Design Sprint? It is a series of…

How bad graphic design can impact your conversion rates?

Design

Even though you might have the best products in the universe, the best customer service, the fastest shipping – it all might go to waste without great design. Both UI (User Interface) design and UX (User Experience) design matter when it comes to increasing your conversion rates or at least not making them lower. Despite being at the top of Google search results page but without proper graphics and design, potential customers will just click off your eCommerce shop in…

The Branding Process: How it is Done?

Case Studies
Design
Branding Process: How it's done?

Branding has a full impact on how your potential clients will see your product and the company. Quality one makes your brand’s name memorable and associated with a positive reaction. According to Weber Shandwick’s study, 40% of customers amazed to have found that they like a product made by a company they are not fond of, have stopped buying that product. Reputation and the image of your company determines its future and success. In order to gain the right kind,…

What is a Brand Book?

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Design
What is a Brand Book?

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail…

New Product Design

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Design
New Product Design

Have you ever thought about something and then planned it out completely? I bet you didn’t because an idea is something that comes to our mind surprisingly. You played with your imagination and it suddenly appeared. Firstly it seems rather bizarre to design just a „simple thought”. Because it doesn’t seem like enough to start designing. But if you already have an idea then bringing it to life is called the new product design process. The real fun starts here,…

Communication in the Product Design Process

Case Studies
Design
Project Management
Start Up Tips
Communication in the Product Design Process

From an idea to the finalization, the product design process takes a few steps. Guaranteed to guide you through them towards the success, the most important factor is excellent communication. The steps in finalizing the product are: analyzing your business to suit the design, creating prototypes for you, letting you view them and have an effect on them to construct the product completely fitting for you, developing it and launching. Design is created after the client have expressed their vision….

What a UX Designer does?

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Design
What a UX Designer does?

User Experience designers became really attractive and desirable specialists lately due to changes in the IT industry. Modern apps and systems need to be simple and friendly to all kinds of users as the “user-centered design” is now a leading philosophy followed by both big and small entrepreneurs. But what UX designers actually do? What are they responsible for? What does it take to become one? At first, we need to understand what User Experience is. What is User Experience?…

What does UI mean and how is it different from UX?

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Design
What does UI mean and how is it different from UX?

UI stands for User Interface. It can be described as the visual element of the computer operating system or application. It allows users to command the software and determines how the operated machine displays feedback information for the users. Well designed and constructed User Interface allows users to operate computer efficiently and with relative ease. There are 3 main types of User Interface Designs: Command Language Input This design requires the user to know and be familiar with specific commands…