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Do you think quantity is more important than quality? Think again. – StartUp’s guide to qualitative market research.

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Design
Start Up Tips

By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…

Why are illustrations so important for your digital product and business?

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Design
Start Up Tips

Every digital product has two sides to it – the one users can’t see, so the backend, the logic and code behind the product, and the side which users can see, the frontend and the design. Besides the actual product there’s also your marketing, branding and content. All of those should be cohesive and convey the same message and feeling. Illustrations are a great way to achieve that and much more. So, why are illustrations so important and how they…

How to find a design agency which will help brining your UX to the next level?

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Design
Start Up Tips
How to find a design agency which will help brining your UX to the next level?

We have touched on this previously but it is something really worth remembering at all times – whether you want to improve an existing product or create a new one. Without great design even the best product is destined to fail. And there’s a lot that goes into the design. That’s why most of the freelancers won’t be able to handle it. It’s best to partner with an agency. But how to find the right one? Why should you choose…

How a Product Design Sprint will help your team launch a product that users will love

Design
Start Up Tips

Launching a digital product is a long and challenging process full of uncertainty when it comes to product outcome and user reactions. What if I will tell you there is a faster, easier and more pleasant way to release your product and predict its outcome and the results. It’s called Product Design Sprint, and it’s can provide a dose of certainty when it comes to building your digital product. So what is Product Design Sprint? It is a series of…

How bad graphic design can impact your conversion rates?

Design

Even though you might have the best products in the universe, the best customer service, the fastest shipping – it all might go to waste without great design. Both UI (User Interface) design and UX (User Experience) design matter when it comes to increasing your conversion rates or at least not making them lower. Despite being at the top of Google search results page but without proper graphics and design, potential customers will just click off your eCommerce shop in…

The Branding Process: How it is Done?

Case Studies
Design
Branding Process: How it's done?

Branding has a full impact on how your potential clients will see your product and the company. Quality one makes your brand’s name memorable and associated with a positive reaction. According to Weber Shandwick’s study, 40% of customers amazed to have found that they like a product made by a company they are not fond of, have stopped buying that product. Reputation and the image of your company determines its future and success. In order to gain the right kind,…

What is a Brand Book?

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Design
What is a Brand Book?

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail…

New Product Design

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Design
New Product Design

Have you ever thought about something and then planned it out completely? I bet you didn’t because an idea is something that comes to our mind surprisingly. You played with your imagination and it suddenly appeared. Firstly it seems rather bizarre to design just a „simple thought”. Because it doesn’t seem like enough to start designing. But if you already have an idea then bringing it to life is called the new product design process. The real fun starts here,…

Communication in the Product Design Process

Case Studies
Design
Project Management
Start Up Tips
Communication in the Product Design Process

From an idea to the finalization, the product design process takes a few steps. Guaranteed to guide you through them towards the success, the most important factor is excellent communication. The steps in finalizing the product are: analyzing your business to suit the design, creating prototypes for you, letting you view them and have an effect on them to construct the product completely fitting for you, developing it and launching. Design is created after the client have expressed their vision….

What a UX Designer does?

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Design
What a UX Designer does?

User Experience designers became really attractive and desirable specialists lately due to changes in the IT industry. Modern apps and systems need to be simple and friendly to all kinds of users as the “user-centered design” is now a leading philosophy followed by both big and small entrepreneurs. But what UX designers actually do? What are they responsible for? What does it take to become one? At first, we need to understand what User Experience is. What is User Experience?…