By now most people know the value of research. However, we tend to prefer the hard data research type. See the spreadsheet, count the numbers. For some, it’s because charts look better in a pitch, and some just find the numbers easier to understand. And while quantitative data is important, it’s not always the answer. Let’s talk about qualitative research and how it can benefit your StartUp. What Is Qualitative Research? There are two methods for researching the market: qualitative…

Every digital product has two sides to it – the one users can’t see, so the backend, the logic and code behind the product, and the side which users can see, the frontend and the design. Besides the actual product there’s also your marketing, branding and content. All of those should be cohesive and convey the same message and feeling. Illustrations are a great way to achieve that and much more. So, why are illustrations so important and how they…

We have touched on this previously but it is something really worth remembering at all times – whether you want to improve an existing product or create a new one. Without great design even the best product is destined to fail. And there’s a lot that goes into the design. That’s why most of the freelancers won’t be able to handle it. It’s best to partner with an agency. But how to find the right one? Why should you choose…

Remarkable, of a strong character and an eye catching product is what will keep your customer interested in your business. Design plays a huge part in creating one that is pleasent for viewing. In order for your product to always leave the same good impression, a Brand Book is made. Brand is what your client perceives your product as, it’s identity. A Brand Book is a guideline that explains rules for creating an image of your product. Every little detail…