We have witnessed countless times that the actual app doesn’t look like its design. You may have also experienced this. Just take a look at a difference between the App Store pictures and the downloaded app. It’s also a major concern for many businesses when working with a software development agency. They need to make sure that they can accurately execute the created design. Today, we’re going to dive into how does it happen that some apps don’t match up with their design.

The Design Is Not Feasible

It does happen sometimes, that the designers go crazy and create something that can’t be developed the way there were meant to. It’s not that uncommon for that to happen. Especially if you work with two different agencies or freelancers for design and development. They can’t communicate properly about what tech stack is going to be used. And they also can’t discuss which design elements will cause problems during development. That’s why it’s good to invest in an agency that offers those services under one roof. Then, the whole team is updated at all times and can easily solve issues before they become serious problems.

Poor Communication

Another thing that might impact the way your digital product turns out is the communication between all the parties involved. Whether that’s just you and a few freelancers or you, an agency and an investor – communication is key. Sometimes, with tight deadlines and a lot to do, we get so wrapped up that we might not update the designer or the developer about something crucial that impacts the final product. For example, if you decided to add Google and Facebook sign in after the design is complete, the developer will need to squeeze that in there. That’s what makes some apps seem chaotic and cluttered.

Unrealistic Mockups

What can also impact the way you perceive the final product is what the mockups looked like. Some designers will use fancy mockups that don’t represent devices realistically or use only mockups for the newest devices. This can cause a disappointment later, even if the design itself is coded pixel-perfect. The fact that it might have looked better on a newer iPhone or with a white frame – that’s what can cause that odd feeling. Our design process at INVO was made to avoid this types of surprises. We like to include mockups of older devices and use photo-realistic mockups for the best effect.

The Design Looks Worse On Certain Devices

There’s also another possibility of why there’s a disconnect between the design and the reality. You might have looked at a design made for an iPhone X, and you’re using a Samsung or a Huawei phone. The design will look different on different devices because they all have certain specifications, screen widths etc. Sometimes the designer will create designs for a few different devices. But other times, they might just prepare on design for the developers to optimize across different devices. And that’s when what you’ve seen might not match the reality.

The Performance Is Not Ideal

What greatly impacts how you perceive the app is its performance. If the app is slow, buggy and glitches all the time – even a great design won’t be able to save it. If the professional skills’ level of your developers or the chosen tech stack doesn’t answer the design needs – you’re going to face a disconnect. In this case, even if the app looks exactly the same as its design, it might feel like it’s not the same. Remember – performance is crucial when it comes to how users resonate with your digital product.

If you’re looking for an experienced team that can deliver design and development – contact us and let’s get your project started!