Research is a crucial part of every project. It’s the best way to avoid costly mistakes and create a product that’s guaranteed to be loved by the target audience. Thankfully, there’s lots of useful tools out there that you can use to make research easier. Here’s our top picks for research tools in 2021:
Bit AI is a great tool for collaborating on research with your team. It’s essentially like a Google Docs, but specifically made for research. You can upload and share different file formats including PDFs, videos, white papers etc. and then edit it together with your team.
- User-friendly editor
- Collaboration with your team
- Almost all file types are supported
- Smart search
- Content library
You can use Bit AI for free, but with limited functionality. If you are just working on a single-time project or aren’t working with a big team this should be enough. However, for more advanced researchers you can opt for one of Bit’s paid plans that start at $8 per month.
elink is a bookmarking tool to keep all your references in one space. You can also share them with your team and collaborate on creating a comprehensive resources library. If you’re using Chrome, you can also use their extension to save websites and files with a single click.
- Quick website and file saving
- Collaboration with your team
- Create and share research links as a newsletter or embed it on your website
- User-friendly interface
Similarly to Bit, you can use elink for free with limited functionality. Again, depending on your specific research needs this can be more than enough. If you’d like to upgrade your plan you can choose one of their subscriptions (monthly, yearly and bi-yearly), which start at $15.
Typeset is a great tool when it comes to writing your own research papers. You can very easily upload all your references for simple citation as well as check your work for spelling errors and plagiarism. Typeset also offers features to collaborate with your team mates and get the work done together.
- 100,000+ journal formats you can use
- Plagiarism checker
- Spelling checker
- Additional editing services
You can use Typeset for free with limited functionality or choose one of their paid plans that start at $8 per month for an individual user or at $6 per month per user for teams.
Google Scholar is a classic tool that not everyone knows about. It’s essentially a version of the traditional Google search but it only searches for scientific and academic papers as well as journals, books and other publications. Basically, instead of using Google, you can use Google Scholar to eliminate the risk of citing non-credible sources.
- Very easy to use
- A big variety of sources
- Create an author’s profile
Google Scholar is entirely free to use, whether you’re a student or a professional researcher.
The next great tool when it comes to research is EndNote. It helps you format your research papers, updates references and searches for additional resources. Basically, it does some of the really time-consuming work for you.
- Team collaboration
- Automatic bibliography updates
- Automatic resources search
EndNote is free to use with limited functionality, however it is a very powerful tool that can take a lot of work off your shoulders. Their paid plans start at a whopping $249, so make sure you can’t live without this tool before you fully commit to it.
ContentMine does what the name says – it’s a research tool for mining through lots of academic papers etc. to find relevant resources. What’s great about it is that it also extracts data from graphs and images, meaning no stone will be left unturned.
- Quickly search through hundreds of papers
- Extract data from graphs and images
- Consultancy and workshop services
ContentMine is a very advanced tool and you need to contact them to get information about the pricing.
ResearchGate is a tool that collects millions of research papers that you can access. You can also consult with other researchers and keep track of your own work through the platform.
- A database of over 135 million publications
- Analytics of your publications
- Researchers’ community
- Citation tracking
The best thing about ResearchGate is that it is completely free for you to use. While you might need to pay for some specific publications, the tool itself doesn’t require any subscription.
The Pew Research Centre is an NGO which conducts research across various industries and topics which you can then use for your own research purposes. Their topics range from politics to social media as well as public opinion polling. It’s a great research tool especially for market analysis.
- A wide variety of reports and publications across different industries
- Interactive resources
The platform is completely free to use.
Up next on the list is an extension made by the Surfer team to explore SERP keywords. Although it’s only available for Chrome, it’s a great tool for analyzing your marketing strategy and planning future campaigns. With over 200 000 users, it’s an excellent tools for checking out the search volumes of different keywords and websites.
- Search volume analyzer
- Data about CPC, keyword suggestions, related terms and visibility metrics
- Very user-friendly
The Keyword Surfer extension is completely free to download and use within your Chrome browser.
10. Living Facts
Living Facts is a sister website to the Pew Research Centre. It has straightforward facts about America and Americans that can come in really handy when creating personas and researching your target market and audience.
- Easy-to-digest facts
- Educational quizzes
- Wide variety of topics
Similarly to Pew Research Centre, Living Facts is free to use.
11. Google Trends
Another tool that’s a staple among UX researchers and designers. Google Trends lets you analyze the popularity of certain phases across time and different demographies. It’s especially handy when it comes to market research and target audience analysis.
- Trend analysis over time
- Trend monitoring
- Demographic data
- Keyword comparison
Google Trends is a completely free research tool.
The next research tool on our list has to be Facebook Audience Insights. It’s an extremely powerful source of information about your target audience, their needs and interests. You can not only analyze the people who like your page but other groups on Facebook as well.
- Demographic information analysis
- Interest analysis
- Lifestyle data
Probably the best thing about Facebook Audience Insights in addition to their huge database is that you can access it completely for free.
13. Stats iQ
Stats iQ is the world’s most powerful statistic analysis tool. With that said, it’s also extremely easy and friendly to use. If you have collected data and just need to analyze the trends and find correlations – Stats iQ is your safe bet.
- Automatic data analysis
- Data visualizations
- Finds relationships in your data and shows you how strong they are
To use Stats iQ you need to request a demo on their website.
14. Make My Persona
If you’ve ever struggled with making your marketing or product personas, you can use HubSpot’s Make My Persona tool to make your life easier. It’s basically a persona made with all the data you’ve collected in HubSpot overtime.
- Simple 7-step persona-creation process
- Easy to use interface
- Integrated with HubSpot
Make My Persona is free to use.
The last research tool on this list is SimilarWeb. It’s an extremely useful and powerful database about websites and apps available online. It shows you data about the number of visits, traffic sources, demographics and much more. It’s a great tool for competition and market analysis.
- Traffic overview
- Traffic sources analysis
- Visitors’ analysis
SimilarWeb is not cheap, with plans starting at $199 per month, but you can access a lot of data without having a subscription. For more insights, you will however need to be a subscribed user.
If you’re looking for a team of experienced researchers with access to all the best tools that can help you with your market and user research – contact us and let’s get your project started!