We’ve proposed a whole new, improved design for the e-commerce shop of Purina, which is one of the largest pet food producers in the market.

To attract a growing number of customers, the pet food industry increasingly uses various technological innovations, also in case of purchase methods.

 Animal owners have started to value the subscription ordering model, which ensures continue supplies at a lower cost. In accordance with this trend, our redesign has focused on building a stronger relationship with users by educating them and supporting to pick the best fitting food, up to their beloved dog’s or cat’s needs!