Pioneering a New Era in Insurtech

In the dynamic and competitive insurtech sector, Otto Mobile Insurance Wallet stands out as a trailblazer. Otto, an Insurtech startup, is on a mission to revolutionize the car insurance space. They have differentiated themselves by focusing on customer-centric features in their mobile app, such as enabling customers to store digital versions of their insurance policies and providing detailed insights into their coverage.

Client’s Industry

Otto operates in the highly competitive insurtech sector, aiming to differentiate from standard insurance comparison platforms. They offer a unique combination of policy comparison and detailed, transparent information about insurance coverage, all within an accessible mobile app.

Challenges and Pain Points

The team at Otto reached out for expert help to design and develop their mobile app, along with several critical backend features necessary to bring their vision to fruition.

Problems to Solve

Developing an AI-Driven Document Processor: The primary technical challenge was creating an AI engine capable of accurately scanning and extracting data from various formats of physical insurance documents. This engine needed to recognize and process a wide range of text and layouts while being efficient and user-friendly.

Creating a Scalable and Secure Database System: The app required a robust database to store vast amounts of policy data from numerous insurers. This database needed to be highly scalable to accommodate a growing number of users and policies, while also ensuring the utmost security and compliance with data protection regulations like GDPR.

Designing an Intuitive User Interface: Understanding that insurance can often be complex and daunting for many users, Otto wanted an app design that was simplistic yet effective. This involved conducting extensive user research to grasp how customers interact with insurance policies, what aspects they find confusing, and how an app could simplify this interaction. The design had to be intuitive enough for all users, regardless of their tech-savviness or insurance knowledge.

Ensuring Seamless Integration and Functionality: Beyond the user interface, the app’s backend had to be seamlessly integrated with various insurance providers’ systems. This required creating a flexible and robust architecture that could reliably process and display accurate insurance information, enhancing user trust and reliability.

Implementing Educational and Support Features: Recognizing that many users are not familiar with insurance jargon or details, Otto aimed to incorporate educational elements within the app. These features would guide users through understanding their insurance policies, helping them make informed decisions about their coverage.

Strategic Approach

A comprehensive approach was employed, starting with workshops with users to understand their needs, followed by the development of prototypes for user testing. This approach informed the entire design of the app, which was developed using Flutter. Additionally, a landing page was created to gather user sign-ups, further engaging potential users from the outset.

Solution: AI Engine for Document Scanning and Data Extraction

At INVO, we leveraged Optical Character Recognition (OCR) technology to develop a sophisticated AI engine. This engine is adept at scanning and extracting text from various formats of paper documents, showcasing our technical prowess in creating advanced digital solutions.

Seamless Integration and Processing: Our team skillfully integrated this AI engine into the Otto mobile app. This integration enables users to directly scan their insurance policies and extract vital information, exemplifying our commitment to creating seamless and user-friendly digital experiences.

Accuracy and Rigorous Testing: INVO’s dedication to quality was evident in our approach to ensuring high accuracy in data extraction. We conducted thorough testing across various document formats and conditions, demonstrating our meticulous attention to detail and commitment to excellence.

Scalable Database for Storing Insurance Policies

Robust Database Architecture by INVO: Recognizing the need for scalability and security, we at INVO developed a robust database architecture. This infrastructure is specifically designed to store a vast array of insurance policies, highlighting our capability to handle large-scale and complex data management tasks.

Prioritizing Data Security and Compliance: At INVO, we understand the importance of data security, especially in the sensitive field of insurance. We ensured compliance with stringent regulations like GDPR and HIPAA, reaffirming our commitment to upholding the highest standards of data privacy and security.

Innovative Policy Comparison Feature: Our team enabled a feature within the app that compares scanned policies with existing ones, clearly outlining the coverage details. This functionality not only adds value to the user experience but also showcases INVO’s innovative approach to feature development.

User-Centric Design through User Interviews

Conducting In-Depth Interviews: To understand user interactions and preferences regarding insurance, INVO conducted extensive interviews. This user-centric approach underlines our dedication to developing solutions that are deeply rooted in user needs and preferences.

Adopting Minimalistic and User-Friendly Design Principles: Based on valuable user feedback, our design team at INVO adopted a minimalistic yet effective design. This decision reflects our understanding that design simplicity can significantly enhance user engagement and satisfaction.

Iterative Design Process for Enhanced UX: At INVO, we believe in continual improvement. The iterative design process of the Otto app, driven by user feedback, stands as a testament to our commitment to refining user experience and accessibility.

Results: Measuring Success

The app successfully passed the user testing phase, with hundreds of respondents participating to test the app’s features. The response has been overwhelmingly positive, demonstrating the app’s efficacy and user-friendliness.

Long-Term Impact

While specific results are confidential, the mobile app is, as of 2023, in the process of being integrated with one of the major Polish insurers, indicating a significant impact in the industry.