It may seem like after you’ve launched your product the hard part is over. But there’s still a lot to do. Building a product never truly ends, you need to constantly monitor feedback, analyze your digital product’s performance and make improvements. And we’re here to recommend you some great tools for that!
Choosing The Right Key Performance Indicators
You need to choose your KPIs (Key Performance Indicators) wisely. For example, if you have a mobile app, measuring the number of downloads is not going to give you as much information as the number of uninstalls or the number of referrals. Don’t fall into the trap of nice-looking numbers that don’t bring much actual insights. Your KPIs should be a reflection of your business goals. Think about what you’re looking to achieve in the short and long-term perspective. There’s no point in measuring something and wasting your resources on it if it doesn’t impact your goals. Your KPIs should also be measurable and realistic. When thinking about how to measure your product’s performance, research your competitors and the overall market. See which results do others get during the first month, during the first year etc. But don’t measure everything. Having too many KPIs will just make you lose focus and be a hindrance in the long run.
The Top Tools To Analyze Your Product’s Performance
After you’ve decided on which metrics to measure, it’s time to choose your tools. There’s a lot to choose from, but here’s our top picks:
1. HotJar
HotJar is a classic tool for measuring user feedback and usability testing. The tool is very easy to use and provides lots of features like heatmaps or on-page surveys as well as funnel measurements. We find that HotJar is a good introductory tool that can be used by anyone. However, there can be some issues with bugs and session recordings sometimes.
2. UserZoom
Unlike HotJar, UserZoom is a more advanced tool. It focuses strongly on User Experience and user testing to find the product’s weak points. We like it because it’s an all-in-one tool that really utilizes user feedback. With features like online surveys, tree tests, click and timeout tests as well as card sorting, it’s a fully-rounded solution for even the most demanding users.
3. Full Story
Similarly to HotJar, Full Story is an on-page analysis tool that provides session recordings and heatmaps. Besides that, Full Story offers an excellent engine for insights and is very easy to use. It also helps developers find bugs and crashes. It’s free to start out with and really simple to set up.
4. Apptentive
Apptentive is another great tool for mobile app owners and developers. It focuses strongly on analyzing user engagement and provides valuable insights on when and how to best interact with your users. It also provides excellent features to manage your KPIs and control the results all the time.
If you’re looking for a team to help you launch and improve your app – contact us and let’s grow your digital product together!
