As with all projects we began with extensive research and workshops with our client. Our goal was to understand the brand in-depth and get into the mindset of their target audience.
We conducted desk research as well as quantitative research using a questionnaire that asked the target group questions about their habits, perspective on certain beauty industry trends as well as their needs.
Based on the results from this research we started creating low fidelity wireframes of the website, starting with the homepage. Each page of the website was specifically designed and placed to answer specific user objectives and guide them to discover Verdilab as a brand. We created the architecture to guide the user through their questions and possible concerns and to immerse them in the brand.
Simultaneously, we started working on the style guide and the visual identification for the brand, as the work of the previous contractor wasn’t sufficient and didn’t fully capture the feel of the brand. Our designers came together to create multiple moodboards and concept projects, each with different features, that were the starting point for creating Verdilab’s visual identification. When working on the visual identification we faced the issue of how to merge the two different worlds - clean beauty and clinical skincare. Each one provokes different feelings in the customers and we needed to combine them to convey the mission of Verdilab. Our design team did that through combining clean, yet warm colours with bold images. We also used a more feminine secondary font to grab the users’ attention.
When working with Verdilab we were highly reliant on multiple statuses a week, as the work was very creative and we needed to involve Verdilab’s team in the process to achieve the best results. During our calls we used brainstorms and discussions to shape out the visual identification as well as the overall wireframe of the website. The entire INVO team was constantly in contact with Verdilab’s team so that we could best understand the brand’s vision and bring them to life.