The owner of MyLuggage approached our Design Team with a task to create an out-of-this-world visual identification and design for the app. We worked with the MyLuggage team to create a fun, smooth app focused on usability.
The most important element of the mobile app was access to all functionalities and related main actions directly from the home page - maintaining full readability, transparency and intuitiveness. We wanted several finger movements to allow the user to control his packing lists and edit suggested items. Trip list - as the most important point of the app - allows adding new trips that adapt it to users which are in rush and just want to create a packing list in a blink of an eye. When designing the app, we also faced the challenge of long questionnaires before generating a packing list. So to minimize the number of users’s decisions we created an intuitive quiz with icons and illustrations, which speed up the process by 35%.
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