Making innovation trendy
Instrat Foundation is a socially engaged think tank. They research and analyze innovations in the fields of economy, culture and environment. We brought a new, fresh feel to their identification to help them be more visible online.

Making innovation trendy

Instrat Foundation is a socially engaged think tank. They research and analyze innovations in the fields of economy, culture and environment. We brought a new, fresh feel to their identification to help them be more visible online.

Objectives

Instrat is driven by a vision of holistic growth. Their research goes in deep into several issues. But to make a real change, they needed to be seen.

Our team wanted to freshen up their visual identification and completely redesign their website, so it becomes more accessible to the users.

Product Design

Our team started with interviews and UX workshops with the Instrat team and their academic experts. We wanted to bring the true personality of Instrat to the surface.

Based on the results, we designed a new place for the team to publish and share their research and insights. The design has a clean, professional feel, which was made to convey the expertise of Instrat’s reports and papers.

Development:

We decided to build the website on a very popular CMS, Wordpress. Our goal was to make it easy to use by the team which didn’t have much experience with IT.

We customized the admin panel and the backend to suit all the designed sections and the final result can be seen on the Instrat website.

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